Rebuilding Patient Acquisition Infrastructure for Aurora Health Network
Aurora Health Network partnered with PUNPUN to consolidate 45 clinical center portals, overhaul their patient search-intent visibility, and build a high-performance patient booking pipeline.
Verified Transformation Results
The Client Challenge
With clinical sites using different website builds and legacy database servers, Aurora suffered from slow loading speeds and crawl errors. Patient bookings were dropping due to friction-heavy intake forms, forcing Aurora to rely on expensive search advertising.
Our Strategic Implementation
We engineered a unified Next.js web application using modular server-side rendering, integrated schema metadata for medical searches, and designed a streamlined 3-step patient booking funnel connected directly to their internal calendars.
Detailed Engagement Breakthroughs
- Secured a 320% increase in monthly organic patient inquiries.
- Achieved a 45% reduction in patient acquisition costs (CAC).
- Unified 45 clinical sites under one lightning-fast web system.
Scale Your Systems and Replicate this Success
Let us design a secure, custom-engineered blueprint detailing integration costs, compliance validations, and pipeline forecasts for your organization.